The W.I.N. Principle

Have you ever felt overwhelmed with a task or goal?  Has the sheer idea of starting to tackle your ‘to-do’ list or even making a ‘to-do’ list paralyzed you into inaction?

If so, you are not alone.

Research has demonstrated the human brain has a limit on how much information it can process at once due to a finite energy supply.  This results in what’s known as ‘inattentional blindness’ – when stimuli that are available in plain sight don’t register, even if it’s valuable to us.

When we are overwhelmed with multiple competing demands and priorities even a simple task can seem daunting and can deter us from analyzing valuable information.

So, what do we do?

The answer is simple and it follows the principle of W.I.N. – What’s Important Now?

That’s it. It doesn’t matter how we feel. We just need to ask the question, “Now what needs to be done?”

And then, of course, we need to do it.

So the next time you find yourself challenged with more to do than seems possible ask yourself, ‘What’s important now?’